"Allison is simply one of the best marketers I've worked with. Across email, social and branding channels, Allison consistently drives results and stands out with her impact driven approach to marketing campaigns. She is also a proven manager who strives to develop her teams and leads by example. A true asset to any Team." - Raj Beri, COO GoodRx, VP Uber

My Story

A winding road to success

From stage lights to digital insights – my journey began in performing arts, where I learned the art of connecting with audiences. Those early lessons in storytelling and engagement became the foundation of my 20+ year marketing career.

Originally from Missouri, I moved to Massachusetts after college to pursue my acting and singing career. While performing professionally in plays and musicals, I would take temp office jobs in-between shows to support myself. After several years of moving around, one of my positions wanted to promote me and was flexible with my performance schedule. That job eventually turned into a Buyer position for a pet catalog and thus began my professional business career. I always had a strong work ethic and was open to where life led me, which was ultimately California and then Paper Mart, where I've been working for the last ten years.

Starting as the Director of Marketing, then moving into VP of Marketing at Paper Mart, I drove B2C and B2B marketing and e-commerce strategies while leading dynamic teams across PPC, SEO, Email, Affiliate Marketing, Social Media, SMS, Brand, and PR.

🚀 Key Achievements:
• Transformed our paid search program to achieve 5.3X ROAS
• Built an Affiliate Program contributing 12% to total revenue
• Launched a Rewards Program gaining 100,000 members in year one
• Implemented innovative payment solutions driving 7% of annual revenue
• Features on the Today Show and Martha Stewart
• Successfully expanded to Amazon and Walmart marketplaces

I believe in combining data-driven strategies with authentic human connection. My teams consistently deliver results through innovative digital solutions while maintaining genuine customer relationships.

I’m proud to foster community engagement through partnerships with Make-A-Wish LA, Bracken’s Kitchen, and the Boys & Girls Club, bringing our brand values to life through meaningful action.

Want to discuss digital marketing innovation, e-commerce strategies, community building, or team leadership? How about your favorite music or theater experience? I'm here for both!

Thanks for stopping by this page and if you made it this far, hopefully that means a conversation is in our future! I look forward to connecting!